About Catalyst

Your business grows.
Is your wealth growing with it?

The name was the promise. Catalyst was founded to be the catalyst for two things at once — the growth of your business, and the wealth that ought to follow from it.

A successful business should not only create profits. It should create wealth for the people who built it.

We look at the whole picture — the business that generates the surplus, and the surplus that becomes your net worth.

While you build

As an entrepreneur, your attention belongs on building and leading the business. Ours goes to the part that is easiest to postpone: understanding what the numbers are actually saying, improving profitability, taking cost out without taking capability out, strengthening the decisions that turn on finance, and finding the openings that sustainable growth comes from.

That is the fractional CFO half of this firm. It is chartered accountancy work, and it is charged for as a professional engagement.

Growth is only half the story

After years of effort spent building a successful enterprise, a second question matters just as much — and gets asked far less often. Very often the answer is no. Profit sits in the business, or in a current account, or in whatever was convenient at the time, and surplus accumulates for years without ever becoming anything.

The second half of this firm exists for that. As an AMFI registered mutual fund distributor we help you put surplus into mutual funds and stay invested — laying out the options and what separates them, completing the paperwork correctly, and servicing the investment for as long as you hold it. What to invest in is your decision. Our job is to make sure it is an informed one, and that it is actually carried out.

What we do

Two areas, and they feed each other

Area one

Wealth & Investments

Your business creates income. Let your income create wealth.

Earning well is only the beginning. What turns income into wealth is time, discipline, and decisions that are actually carried through rather than left for next quarter. Most surplus does not fail for want of a clever idea. It fails because it sat in a current account for eleven years.

Catalyst is an AMFI registered mutual fund distributor. We lay out the options and what separates one from another, complete the paperwork correctly the first time, and service the investment for as long as you hold it — the mandate changes, the nominee updates, the redemption when the money is needed. What you invest in is your decision; our job is to make it an informed one and to see that it is executed and looked after.

Plan with clarity. Invest with discipline. Build wealth with purpose.

We are not registered with SEBI as an investment adviser. We do not charge you a fee, and we do not sell advice — so nothing here is a recommendation to buy any particular scheme.

How it works Calculators

Area two

Business Advisory & Growth

Build a business that grows beyond you.

Growing a business is not just about increasing sales. It is about building the profitability, processes, controls and strategy that have to sit behind that growth if it is going to hold.

Catalyst works alongside entrepreneurs to understand their numbers, improve profitability, optimise costs, develop SOPs, strengthen internal controls and identify the next avenues for growth. From scaling and diversification to AI and automation-led transformation, we help businesses become more efficient, structured and future-ready.

Tax is part of this. The practice is led by a chartered accountant, so the tax position and the business decision get looked at together rather than one being discovered after the other has been made.

You focus on leading your business. We help make it stronger, smarter and scalable.

A chartered accountancy engagement, charged as professional fees. It is separate from the mutual fund distribution above, is not covered by ARN 329775, and has nothing to do with investment advice.

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Vision & mission

What we are trying to build

Vision

That neither a family's savings nor a growing company's finances should ever be held back by paperwork, distance or jargon.

We want the client sitting across the desk in Ahmedabad and the client three states away to get the same answer on the same day — because the record is a keystroke away rather than a filing cabinet away, and because the answer was never a secret in the first place.

Mission

To do the ordinary things properly, and to build the systems that keep them that way.

Options explained in plain language. Forms completed correctly the first time. A practice still reachable in year five, when it actually matters. And the technology pointed at the dull, unglamorous part where it earns its keep: scheme data refreshed from AMFI every night, calculators that show their working rather than asking to be trusted, and a record of every conversation so nobody has to explain themselves twice.

The people

Who you will actually be speaking to

Wealth is not built by what you earn alone, but by how intelligently you plan, invest and compound what you earn.

Nearly fifteen years in industry came before this practice existed. Dhaval began with Nila Infrastructures Ltd. and Hi-Tech Projects Ltd., where the work was the unglamorous middle of corporate finance: cash flows, working capital, and the question that quietly decides more outcomes than any other — which financing vehicle actually supports a business without eating its margins.

That experience shaped a conviction he has not moved from since. When entrepreneurs put years of effort into growing a business, their personal net worth ought to be growing alongside it. Very often it simply is not.

His own wealth journey began early. By applying the same professional principles to personal goals, he saw at first hand what starting early, investing with discipline and giving compounding enough time actually does. It also showed him the gap this practice exists to close: people know how to earn money, and far fewer have anyone reliable to help them grow, protect and preserve it.

At Catalyst he brings the discipline of reading a balance sheet for a living to the ordinary mechanics of investing — laying out the options plainly, getting the paperwork right the first time, and still being reachable in year eight. His approach is not about chasing the highest return. It is about the right decision at the right stage of life, so that today's income becomes tomorrow's wealth, financial freedom and, eventually, a lasting legacy.

Plan with clarity. Invest with discipline. Compound with patience. Build a legacy.

Numbers should not merely record what happened in a business. They should help decide what happens next.

More than a decade across compliance, accounting and business consultancy has given Devanshi an unusual combination: the financial understanding to know what the numbers mean, and the practical acumen to know what to do about them. She has worked closely with businesses at every stage of their journey, and her focus is on helping entrepreneurs build, scale, optimise and transform what they have built.

As a startup mentor she helps early-stage businesses put the right financial and operational foundation in place and create a structured path toward scale. As a business grows, the focus shifts — profitability, cost efficiency, SOP planning, process standardisation, internal controls, and getting more out of the resources already there.

A great deal of her work is Standard Operating Procedures: bringing clarity to roles, streamlining the processes that recur, strengthening accountability, and reducing a business's dependence on its founder. That last one matters more than it sounds. A company that cannot run without the person who started it is not yet a company.

She also works with founders on what she calls their sales universe — where the next opportunity actually lies. New markets and customer segments, vertical and horizontal integration, synergies already sitting inside the existing operation, and the question of when a business is genuinely ready for a new product or service line.

Bringing AI, automation and technology into traditional businesses is a particular interest: finding the repetitive processes worth automating, improving how information moves, and getting management to decisions faster and on better data. For mature businesses it all points at one objective — moving a founder from being occupied running the business to actually leading it.

From compliance to SOPs, controls to costs, profitability to scaling, diversification to AI-led transformation, she looks at a business from a 360° perspective.

Helping entrepreneurs understand their business better today, so they can build a stronger business tomorrow.

Registration

The details, on the record

Registered name Catalyst Finedge - CA Dhaval Shah
Registration AMFI Registered Mutual Fund Distributor
ARN 329775
Products distributed Mutual funds

You can verify any AMFI registration number on the AMFI website. We would encourage you to check ours, and to check the registration of anyone else who offers to help you invest.

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